National Association of Chain Drug Stores
With healthcare as a continuing public policy priority – and perennial political campaign issue – the National Association of Chain Drug Stores (NACDS) came to Blue for help in showcasing the role of pharmacies in the nation’s healthcare system. Blue put the focus squarely on the pharmacist, “the face of neighborhood healthcare.” The ad campaign emphasizes the uniquely personal role pharmacy and pharmacists play in patient care and education.
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